Job Description
**This is a hybrid position and requires working out of our Dayton, Ohio office every Wednesday, Thursday, and Friday. Would you like to build a marketing strategy that leads to growth? Do you enjoy collaborating with cross-functional teams to create opportunities? About our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX , a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case.
About the Role The
Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing programs that drive demand for our products, engage targeted prospect accounts and existing customers to deliver pipeline and revenue. The ideal candidate should possess a strategic mindset, ability to analyze data for insights, collaboration skills, and deep experience in B2B integrated marketing campaigns.
Responsibilities - Create and manage content for social media, digital ads, and other forms of digital communication
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Work with a digital agency representing the entire organization focusing on maximizing results
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in marketing campaigns
Preferred Qualifications - Required: 3+ years of experience in digital marketing in a B2B SaaS or technology environment.
- In-depth knowledge of current digital trends; Legal trends a plus
- Experience managing vendors and direct reports
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Experience with DemandBase
Work in a way that works for you We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, we will help you meet your immediate responsibilities and your long-term goals.
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
Job Tags
Temporary work, Immediate start, Worldwide, Flexible hours,