Job Description

About Us: Sovereign Brands is a family-owned, global wine and spirits company headquartered in New York City. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world's most iconic wine and spirit regions to develop best-in-class brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries around the world. The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil; Bumbu, a craft rum that ranks among the world’s most critically acclaimed rums, and Villon, a rich, spiced French liqueur with aromas of vanilla, chai and toasted oak. The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, is Sovereign’s newest launch in collaboration with Pernod Ricard.

Position Overview: We are looking for a dynamic and creative PR Manager, based in New York City, reporting to the Global Director, Marketing and Communications. The ideal candidate will be a highly-motivated self-starter who takes initiative, is passionate about the spirits category and will have a keen understanding of how PR and earned media can drive market success. This role requires an individual who can seamlessly integrate PR within broader marketing campaigns, cultivating relationships with media in the U.S. and working in tandem with media relations counterparts globally to support the company’s brands and its visionary CEO.

This is a hybrid position, with three required in-office days and two remote working days per week.

Primary Responsibilities

• Work with marketing leadership to create and execute annual, brand-focused media relations strategies and tactical execution plans aimed at increasing brand awareness, product trial and revenue for brand across the company portfolio
• Serve as a dedicated publicist for the CEO, driving strategies to elevate their presence through targeted media engagements, high-impact public appearances and thought leadership opportunities
• Prepare the CEO and other senior leaders as required for media interviews, ensuring they are briefed in alignment with approved global messaging
• Build and nurture relationships with journalists, bloggers and podcasters to proactively seek opportunities for media coverage
• Create and distribute high-quality press materials, including press releases, executive briefing documents, FAQs and key message documents
• Identify, build, and manage relationships with key influencers to develop engaging and authentic content that resonates with target audiences and enhances brand identity; leverage these relationships to amplify brand presence across media and digital platforms
• Collaborate with and provide support to global PR managers as needed, ensuring consistent messaging and maximizing impact across markets
• Track, measure and analyze the effectiveness of media coverage, provide clear reporting on the impact of outreach efforts on brand performance and adjust campaigns as directed
• Ensure consistent communication between marketing, sales, and other internal stakeholders to maximize the reach of PR campaigns and regularly communicate results of outreach efforts
• Activate the brand at high-profile events and identify opportunities to boost brand visibility
• Identify and secure opportunities for strategic brand collaborations and partnerships within the US

Qualifications & Experience

• 5+ years’ experience and proven results in PR, with a substantial focus on spirits, consumer goods and/or lifestyle brands
• Track record of developing and executing integrated campaigns, leveraging PR, social media and influencer engagement to achieve brand objectives
• Proven expertise in executive communications and personal branding, with the ability to craft compelling narratives

Skills

• Stellar written and verbal communication skills
• Demonstrated ability to manage multiple projects and meet competing deadlines efficiently and effectively
• Strong attention to detail and the ability to thrive in a fast-paced environment
• Entrepreneurial spirit, ambition, and business acumen
• Deep interest in music, culture and trendspotting

Interested candidates, please email CV to Careers@sovereignbrands.com

Sovereign Brands, L.L.C. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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