Job Description
Position : Senior Email Marketing Specialist
Reports to : Director of Digital Marketing
Department : Marketing
Location : Baker Publishing Group, Ada, MI Or Bloomington, MN Or Remote
Position Type : Regular Full Time, Exempt
PRIMARY PURPOSE: The Senior Email Marketing Specialist will lead the strategy, execution, and optimization of our email marketing initiatives, leveraging your expertise to foster meaningful connections with our audience. The ideal candidate will play a critical role in driving engagement, nurturing customer relationships, and contributing to our mission of spreading impactful stories and messages. This role will contribute to both the Ecommerce and Publishing sides of the business, supporting efforts such as abandoned cart, abandoned browse, and product recommendations, as well as content-driven campaigns that promote our books, authors, and mission-driven projects.
Primary Duties
Qualifications
Compensation and Benefits :
Pay is commensurate with qualifications and experience. As a full-time position, benefits include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid sick leave, paid parental leave, 401(k), and others.
Baker Publishing Group is an Equal Opportunity Employer. As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.
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